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~isPartOf:"Journal of marketing"
~source:"econis"
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An evolutionary approach to product growth theory
Tellis, Gerard J.
;
Crawford, C. Merle
- In:
Journal of marketing
45
(
1981
)
4
,
pp. 125-132
Persistent link: https://www.econbiz.de/10002889202
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Marketing research and the new product failure rate
Crawford, C. Merle
- In:
Journal of marketing
41
(
1977
)
2
,
pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
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