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~subject:"Advertising effects"
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Advertising effects
Viral marketing
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Virales Marketing
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Journal of marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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European journal of marketing : EJM
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Journal of retailing and consumer services
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Information systems research : ISR
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of management information systems : JMIS
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Journal of marketing theory and practice
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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NET Institute Working Paper
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Quantitative marketing and economics : QME
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The journal of applied business research
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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Argumenta oeconomica
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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