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Journal of marketing
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
Bommaraju, Raghu
;
Hohenberg, Sebastian
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 106-124
Persistent link: https://www.econbiz.de/10011912142
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