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~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Digital music"
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Beziehungsmarketing
Digital music
Consumer behaviour
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Brand
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Brand image
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Brand management
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Copyright infringement
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Customer service
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Digitale Musik
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Markenartikel
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Music industry
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USA
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United States
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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brand equity
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brand familiarity
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branded service encounters
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conceptual fluency
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frontline employee
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Mandel, Naomi
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Bitner, Mary Jo
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Brown, Stephen Walter
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Sinha, Rajiv K.
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Sirianni, Nancy J.
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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2
Preventing digital music piracy : the carrot or the stick?
Sinha, Rajiv K.
;
Mandel, Naomi
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003642953
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