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~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"United Kingdom"
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Search: subject_exact:"Kaufentscheidung"
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Brand
United Kingdom
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
28
Online-Marketing
28
Social Web
27
Social web
27
Marketing management
25
Marketingmanagement
25
Preismanagement
22
Pricing strategy
22
Viral marketing
22
Virales Marketing
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Advertising effects
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Einzelhandel
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Markenartikel
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Theorie
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22
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Du, Rex Yuxing
2
Kwak, Hyokjin
2
Puzakova, Marina
2
Angle, Justin
1
Aydinli, Aylin
1
Balachander, Subramanian
1
Bertini, Marco
1
Bitner, Mary Jo
1
Brasel, S. Adam
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Du, Katherine M.
1
Dzyabura, Daria
1
Eisenbeiß, Maik
1
Fuchs, Christoph
1
Geyskens, Inge
1
Gielens, Katrijn
1
Gips, James
1
Hamilton, Ryan
1
Hydock, Chris
1
Kamakura, Wagner A.
1
Kardes, Frank R.
1
Khamitov, Mansur
1
Kushwaha, Tarun
1
Lambert-Pandraud, Raphae͏̈lle
1
Lambrecht, Anja
1
Laurent, Gilles
1
Li, Krista J.
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Liu, Yan
1
Lowrey, Tina M.
1
Mandel, Naomi
1
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1
Patrick, Vanessa M.
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Journal of marketing
Journal of business research : JBR
237
The journal of brand management : an international journal
188
Journal of retailing and consumer services
174
The journal of product & brand management
174
Psychology & marketing
72
European journal of marketing : EJM
64
International journal of consumer studies
60
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of consumer marketing
39
Marketing letters : a journal of research in marketing
37
Journal of fashion marketing and management
36
International journal of hospitality management
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of marketing communications
32
Marketing intelligence & planning
32
International journal of retail & distribution management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of global marketing
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of customer behaviour
23
Journal of promotion management : JPM
23
Journal of retailing
23
The international review of retail, distribution and consumer research
23
Qualitative market research : an international journal
22
The IUP journal of brand management : IJBRM
22
Young consumers : insight and ideas for responsible marketers
22
Cogent business & management
21
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
22
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1
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
3
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
4
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
5
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
6
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
7
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
8
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
9
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
10
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
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