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~isPartOf:"Journal of marketing"
~subject:"Direct marketing"
~subject:"Psychology of advertising"
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Journal of marketing
International journal of advertising : the quarterly review of marketing communications
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
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Handbook of research on effective advertising strategies in the social media age
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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
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