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~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Marketing management"
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Einzelhandel
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Consumer behaviour
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Journal of marketing
Journal of retailing and consumer services
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of retailing
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing research : JMR
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The international review of retail, distribution and consumer research
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European journal of operational research : EJOR
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International journal of retail & distribution management
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Journal of marketing communications
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International journal of production economics
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
5
The journal of personal selling & sales management : JPSSM
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Asia Pacific journal of marketing and logistics
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International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Agribusiness : an internat. journal
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Company and customer relations
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Domestic commerce series
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European research studies
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International journal of electronic marketing and retailing : IJEMR
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Business horizons
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CESifo Working Paper Series
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Forschungsgruppe Konsum und Verhalten
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International journal of production research
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
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Journal of advertising research
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
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