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Indien
Subsistence economy
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Journal of marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of business research : JBR
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Product and market development for subsistence marketplaces
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Transformative consumer research for personal and collective well-being
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Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu
;
Rosa, Jose Antonio
;
Ruth, Julie A.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
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