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~isPartOf:"Journal of marketing"
~subject:"Internet marketing"
~subject:"Online-Marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Online-Marketing
Viral marketing
41
Virales Marketing
41
Consumer behaviour
23
Konsumentenverhalten
23
Social Web
22
Social web
22
word of mouth
9
Brand management
7
Markenführung
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Relationship marketing
6
Social network
6
Soziales Netzwerk
6
social media
6
Customer value
5
Kundenwert
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
online reviews
4
Advertising
3
Emotion
3
Social relations
3
Soziale Beziehungen
3
Werbung
3
influencer marketing
3
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
Competition
2
Computerspiel
2
Customer satisfaction
2
Data Mining
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Data mining
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18
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18
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English
18
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Janakiraman, Ramkumar
2
Kannan, P. K.
2
Ballings, Michel
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Bezawada, Ram
1
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Cho, Sanghoon
1
Dahl, Darren W.
1
Goldenberg, Jacob
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Gu, Xian
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Hughes, Christian
1
Jerath, Kinshuk
1
Katona, Zsolt
1
Kumar, Ashish
1
Kumar, V.
1
Lanz, Andreas
1
Leung, Fine F.
1
Li, Yiwei
1
Ludwig, Stephan
1
MacInnis, Deborah J.
1
Maglio, Sam J.
1
Meire, Matthijs
1
Moe, Wendy W.
1
Moore, William L.
1
Narayanan, Sridhar
1
Ordabayeva, Nailya
1
Palmatier, Robert W.
1
Pekgün, Pelin
1
Pocheptsova Ghosh, Anastasiya
1
Pritchard, Marc
1
Reich, Taly
1
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Journal of marketing
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
24
Journal of management information systems : JMIS
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of consumer studies
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
18
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
4
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
10
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
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