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~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
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Search: subject:"Social web"
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Online-Marketing
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
10
Online-Handel
10
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
Electronic Commerce
6
word of mouth
6
Brand
5
Markenartikel
5
influencer marketing
5
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Advertising
3
Advertising effects
3
Digital platform
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Social relations
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Stephen, Andrew T.
3
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Schweidel, David A.
2
Ballings, Michel
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Berger, Jonah
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chintagunta, Pradeep K.
1
Cho, Sanghoon
1
Colicev, Anatoli
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Gensler, Sonja
1
Goldenberg, Jacob
1
Gordon, Brett R.
1
Grewal, Lauren
1
Groene, Nicole
1
Gu, Flora Fang
1
Gu, Xian
1
Harmeling, Colleen M.
1
Hennig-Thurau, Thorsten
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Hughes, Christian
1
Jamal, Zainab
1
Jerath, Kinshuk
1
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Journal of marketing
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
SpringerLink / Bücher
43
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Journal of internet commerce
41
Cogent business & management
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of electronic marketing and retailing : IJEMR
36
Springer eBook Collection
35
International journal of business information systems : IJBIS
33
Electronic commerce research
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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ECONIS (ZBW)
30
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30
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
7
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
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