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~isPartOf:"Journal of marketing"
~subject:"Social Web"
~subject:"Social web"
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Search: subject_exact:"Brand management"
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Social Web
Social web
Brand management
81
Markenführung
81
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
29
Markenartikel
29
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
11
Online-Marketing
11
Marketing management
9
Marketingmanagement
9
brand equity
8
branding
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
Handelsmarke
4
Marketing
4
New product development
4
Produktentwicklung
4
Store brand
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social media
4
word of mouth
4
Advertising
3
Innovation
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Linguistics
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Brooks, Gillian
2
Swaminathan, Vanitha
2
Arnould, Eric J.
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
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Dahl, Darren W.
1
Edeling, Alexander
1
Gensler, Sonja
1
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1
Hennig-Thurau, Thorsten
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1
Ho-Dac, Nga N.
1
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1
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1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kupfer, Ann-Kristin
1
Kwak, Hyokjin
1
Kübler, Raoul
1
Leeflang, Peter
1
Ludwig, Stephan
1
Malhotra, Pankhuri
1
Matherly, Ted
1
Moore, William L.
1
Muñiz, Albert M.
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Nam, Hyoryung
1
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Ordabayeva, Nailya
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Journal of marketing
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
15
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15
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
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