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Journal of marketing
Journal of current issues and research in advertising : JCIRA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Young consumers : insight and ideas for responsible marketers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts
Teas, R.Kenneth
;
Palan, Kay M.
- In:
Journal of marketing
61
(
1997
)
2
,
pp. 52-67
Persistent link: https://www.econbiz.de/10005984698
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