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Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
2
Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing
Tax, Stephen S.
;
Brown, Stephen W.
;
Chandrashekaran, Murali
- In:
Journal of marketing
62
(
1998
)
2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10005977708
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