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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
2
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Stilley, Karen M
;
Inman, J Jeffrey
;
Wakefield, Kirk L
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-48
Persistent link: https://www.econbiz.de/10008410564
Saved in:
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