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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Sport management review"
~person:"Yoo, Myongjee"
~subject:"Relationship marketing"
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Journal of marketing analytics : JMA
Sport management review
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The evolution of
behavioral
loyalty
and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
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