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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Sport management review"
~subject:"Relationship marketing"
~subject:"Segmentation"
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Search: subject:"behavioral loyalty"
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Relationship marketing
Segmentation
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Attitude
1
Attitudinal and behavioral loyalty
1
Behavioral loyalty
1
Brand community membership
1
Brand management
1
Customer lifetime value
1
Customer retention
1
Customer satisfaction
1
Customer value
1
Delight
1
Employee retention
1
Fantasy sport
1
Identification
1
Intentions and behavioral loyalty
1
Involvement
1
Kundenbindung
1
Kundenbindungsprogramm
1
Kundenwert
1
Kundenzufriedenheit
1
Loyalty marketing
1
Loyalty program
1
Markenführung
1
Mitarbeiterbindung
1
Motivation
1
Psychological commitment
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Satisfaction
1
Social Web
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Social and physical promotion
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Social web
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1
McLaughlin, Caitlin
1
Singh, Ashok K.
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Walker, Matthew
1
Yoo, Myongjee
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Journal of marketing analytics : JMA
Sport management review
Journal of retailing and consumer services
4
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Pakistan journal of commerce and social sciences
2
Services marketing quarterly
2
Cogent business & management
1
Consumer behavior review : CBR
1
Global journal of business management : GJBM
1
International economics letters : an international refereed economic journal
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Inventi impact: retailing & consumer services
1
Issues of business and law
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management : journal of contemporary management issues
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Marketing intelligence & planning
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The journal of services marketing
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
The evolution of
behavioral
loyalty
and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
3
The NASCAR experience : examining the influence of fantasy sport participation on "non-fans"
Goldsmith, Andrew L.
;
Walker, Matthew
- In:
Sport management review
18
(
2015
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011333349
Saved in:
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