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~isPartOf:"Journal of marketing analytics : JMA"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Visualisierung
4
Visualization
4
Analytic visualizations
1
Analytics
1
Bibliometrics
1
Bibliometrie
1
Cluster analysis
1
Clusteranalyse
1
Co-citation analysis
1
Cognition
1
Computational efficiency
1
Content analysis
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Correlation
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Correlation matrix
1
Data Mining
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Data mining
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Information management
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Informationsmanagement
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Kognition
1
Korrelation
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Lieferkette
1
Management information system
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Management-Informationssystem
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Marketing
1
Marketing analytics for sustainability
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Marketing management
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Marketing sustainable products
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Marketingmanagement
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Nachhaltige Entwicklung
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Political marketing
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Pre-attentive attributes
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Aufsatz in Zeitschrift
Bibliografie enthalten
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English
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Comm, Clare L.
2
Mathaisel, Dennis F. X.
2
Ertz, Myriam
1
Franken, Frederick H.
1
Leblanc-Proulx, Sébastien
1
Patil, Vivek H.
1
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Journal of marketing analytics : JMA
Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
12
International journal of production research
12
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Academy of Management journal : AMJ
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of information & knowledge management : JIKM
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Marketing intelligence & planning
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Issues in accounting education
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
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ECONIS (ZBW)
4
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1
Visualization of statistically significant correlation coefficients from a correlation matrix : a call for a change in practice
Patil, Vivek H.
;
Franken, Frederick H.
- In:
Journal of marketing analytics : JMA
9
(
2021
)
4
,
pp. 286-297
Persistent link: https://www.econbiz.de/10012667106
Saved in:
2
Political marketing with data analytics
Mathaisel, Dennis F. X.
;
Comm, Clare L.
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012487132
Saved in:
3
The contribution of analytic visualizations to the marketing of sustainable products
Mathaisel, Dennis F. X.
;
Comm, Clare L.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10012296853
Saved in:
4
Review of a proposed methodology for bibliometric and visualization analyses for organizations : application to the collaboration economy
Ertz, Myriam
;
Leblanc-Proulx, Sébastien
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 84-93
Persistent link: https://www.econbiz.de/10012113468
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