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~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Customer retention
4
Customer satisfaction
4
Kundenbindung
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Kundenzufriedenheit
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Social Web
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Social web
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Brand
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Customer loyalty
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Dienstleistungsqualität
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Markenartikel
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Service quality
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Attitudinal and behavioral loyalty
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Bank
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Bankgeschäft
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Banking services
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Brand community membership
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Brand love
1
Brand loyalty
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Consumer engagement
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Cultural values
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Customer relationship management
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Arora, Mehak
1
Haverila, Kai
1
Haverila, Matti J.
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Ito, Rie
1
Kato, Takumi
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McLaughlin, Caitlin
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Nishiguchi, Kazuki
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Journal of marketing analytics : JMA
Journal of retailing and consumer services
7
Journal of business research : JBR
4
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Product & Brand Management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Forschungsgruppe Konsum und Verhalten
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Inventi impact: retailing & consumer services
2
Journal of Indian business research
2
Journal of international economic review
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
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Strong brands, strong relationships
2
The journal of brand management : an international journal
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Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Economic and business review : EBR
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European journal of marketing
1
European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
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International Journal of Retail & Distribution Management
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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1
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
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