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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Radio commercial"
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Hörfunkwerbung
8
Radio advertising
8
Psychology of advertising
4
Werbepsychologie
4
Advertising effects
2
Fernsehen
2
Fernsehwerbung
2
Television
2
Television advertising
2
USA
2
United States
2
Werbewirkung
2
1987
1
Advertising
1
Advertising effectiveness
1
Advertising scheduling
1
Age group
1
Altersgruppe
1
Brand management
1
Competition
1
Competitive advertising
1
Consumer behaviour
1
Fernsehprogramm
1
Generationengerechtigkeit
1
Intergenerational equity
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Online-Marketing
1
Programmatic television
1
Real-time competitor tracking
1
Television commercials
1
Television programme
1
Theorie
1
Theory
1
Werbung
1
Wettbewerb
1
ad ratings
1
double spotting
1
lead-in effects
1
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English
8
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Caballero, Marjorie J.
1
Churchill, Gilbert A.
1
Gelper, Sarah
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Kent, Robert J.
1
Marks, Lawrence J.
1
North, Adrian C.
1
Oakes, Steve
1
Park, C. Whan
1
Rethans, Arno J.
1
Rothschild, Michael
1
Singh, Surendra N.
1
Solomon, Paul J.
1
Swaminathan, Srinivasan
1
Swasy, John L.
1
Tellis, Gerard J.
1
Young, S. Mark
1
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Journal of marketing communications
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Journal of advertising research
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
2
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Report
2
Revue économique : revue bimestrielle
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriften zu Marketing und Management
2
Statens offentliga utredningar : SOU
2
Theorie und Praxis der Werbung in den Massenmedien
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
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ECONIS (ZBW)
8
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1
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
4
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
5
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
6
Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
Saved in:
7
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
8
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
Saved in:
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