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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Louis, Didier"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
6
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Consumer behaviour
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Einzelhandel
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Konsumentenverhalten
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Retail trade
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Customer satisfaction
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Kundenzufriedenheit
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Louis, Didier
Khan, Imran
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Journal of marketing communications
Journal of retailing and consumer services
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ECONIS (ZBW)
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Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
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2
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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