//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing management
4
Communication
2
Kommunikation
2
Advertising
1
Advertising industry
1
Agency theory
1
Brand management
1
British Petroleum (BP)
1
Complex systems
1
Complexity management
1
Consumer behaviour
1
Corporate reputation
1
Crisis management
1
Deepwater Horizon
1
Erdölindustrie
1
Firmenimage
1
Großbritannien
1
Internal communication
1
Interne Kommunikation
1
Komplexe Systeme
1
Komplexitätsmanagement
1
Konsumentenverhalten
1
Krisenmanagement
1
Kundenbindungsprogramm
1
Loyalty program
1
Malaysia
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Neuseeland
1
New Zealand
1
Nonprofit organization
1
Nonprofit-Organisation
1
Oil industry
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Prinzipal-Agent-Theorie
1
Promotion
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kitchen, Philip J.
Schultz, Don E.
5
Kerr, Gayle
3
Simkin, Lyndon
3
Anabila, Peter
2
Ardley, Barry
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Gabrielli, Veronica
2
Grace, Debra
2
Harker, Michael
2
Kumar, Prashant
2
Neijens, Peter C.
2
Patti, Charles H.
2
Simmons, Geoffrey
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Agrawal, Shivani
1
Ahmadi, Zahra
1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
1
Alarcón-Del-Amo, María-Del-Carmen
1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Anning-Dorson, Thomas
1
Antoniades, Nicos
1
Armstrong, Gillian
1
Asaad, Yousra
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Bal, Anjali
1
more ...
less ...
Published in...
All
Journal of marketing communications
Marketing intelligence & planning
European journal of marketing : EJM
3
Journal of business strategy
2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing : metaphors and metamorphosis
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working papers / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
2
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
3
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
4
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->