//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Game theory"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Video game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Computerspiel
9
Video game
9
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Spieltheorie
2
advertising
2
Arbeitsmarktdiskriminierung
1
Augmented reality game
1
Children
1
Cognition
1
Convenience Food
1
Convenience food
1
Creativity
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Experiment
1
Gender discrimination
1
Geschlechterdiskriminierung
1
In-game advertising
1
Jugendliche
1
Kinder
1
Kognition
1
Kreativität
1
Labour market discrimination
1
Mexico
1
Mexiko
1
Netherlands
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Eastin, Matthew S.
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Song, Doori
1
Yoo, Seung-Chul
1
Published in...
All
Journal of marketing communications
Research
Technological forecasting & social change : an international journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Neo-simulation and gaming toward active learning
6
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of management information systems : JMIS
4
European research studies
3
International journal of electronic commerce : IJEC
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production economics
3
International journal of selection and assessment : IJSA
3
Psychology & marketing
3
Business & information systems engineering
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of sports marketing & sponsorship
2
Journal of economic behavior & organization : JEBO
2
Journal of electronic commerce research : JECR
2
Journal of marketing education : JME
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The international journal of business science & applied management : IJBSAM
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education
1
Amfiteatru economic : an economic and business research periodical
1
Business horizons
1
Central European business review : CEBR
1
Complexity and artificial markets
1
Contemporary trends in innovative marketing strategies
1
Digital business
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Ergonomics and human factors in safety management
1
European Sport management quarterly : ESMQ
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->