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~isPartOf:"Journal of marketing communications"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~language:"eng"
~subject:"Marketing management"
~type_genre:"Case study"
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Journal of marketing communications
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Building corporate identity, image and reputation in the digital era
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Cases on branding strategies and product development : successes and pitfalls
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Marketing intelligence & planning
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Business analytics and cyber security management in organizations
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Diversity in European marketing : text and cases
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Handbook of contemporary marketing in China : theories and practices
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Journal of communication management : an international journal
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Journal of marketing management : MM
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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