//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~person:"Rünz, Sofie"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ökologisches Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Demarketing
1
Green marketing
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Sustainable product
1
case study
1
green demarketing
1
green marketing
1
Öko-Marketing
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rünz, Sofie
Bailey, Ainsworth Anthony
1
Blaisi, LaVon F.
1
Cho, Moonhee
1
Davis, Ingrid
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Heo, Jun
1
Hesse, Andreas
1
Hyllegard, Karen H.
1
Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Ki, Eyun-Jung
1
Kong, Ying
1
Lee, Jinhee
1
Mishra, Aditya
1
Muralidharan, Sidharth
1
Salim, Ansa
1
Shin, Sumin
1
Stokes, Amy
1
Tiamiyu, Mojisola F.
1
Turri, Anna M.
1
Woolley, Meghann
1
Yan, Ruoh-nan
1
Yu, Jason
1
Zhang, Lingling
1
more ...
less ...
Published in...
All
Journal of marketing communications
The Routledge companion to advertising and promotional culture
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->