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~isPartOf:"Journal of marketing communications"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~person:"Zhang, Lingling"
~subject:"Consumer behaviour"
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Journal of marketing communications
The Routledge companion to advertising and promotional culture
International journal of advertising : the quarterly review of marketing communications
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When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
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