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~isPartOf:"Journal of marketing communications"
~isPartOf:"The marketing review"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
156
Markenführung
156
Consumer behaviour
133
Konsumentenverhalten
133
Brand image
124
Markenimage
124
Advertising effects
59
Werbewirkung
59
Brand
52
Markenartikel
51
Advertising
34
Werbung
33
Internet marketing
32
Marketingmanagement
32
Online-Marketing
32
Social Web
28
Social web
28
Beziehungsmarketing
23
Relationship marketing
23
social media
13
Product Placement
12
Product placement
12
Viral marketing
12
Virales Marketing
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Emotion
11
brand attitude
11
Corporate reputation
10
Firmenimage
10
Bibliometrics
9
Bibliometrie
9
Brand loyalty
9
Green marketing
9
India
9
Indien
9
Sustainable product
9
Öko-Marketing
9
Öko-Produkt
9
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English
34
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Anabila, Peter
2
Bajpai, Naval
2
Biraghi, Silvia
2
Khandelwal, Utkal
2
Melewar, T. C.
2
Agrawal, Shivan
1
Agrawal, Shivani
1
Baghi, Ilaria
1
Banerjee, Saikat
1
Baumann, Chris
1
Broderick, Amanda J.
1
Brown, Stephen
1
Chrysochou, Polymeros
1
Corkindale, David
1
Das, Enny
1
DelVecchio, Devon
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gambetti, Rossella Chiara
1
Gilbreath, Bob
1
Goodrich, Kendall
1
Graffigna, Guendalina
1
Gray, David
1
Grimes, Tony
1
Grinsven, Bo
1
Gunn, R. W.
1
Hesse, Andreas
1
Hosoda, Takamichi
1
Johnston, Malcolm
1
Kandhadai, Ravi
1
Khan Md. Raziuddin Taufique
1
Khan, Kalim
1
Kitchen, Philip J.
1
Kohli, Gurdeep Singh
1
Kubacki, K.
1
Loggerenberg, Marthinus J. C. van
1
Manohar, Sujatha
1
Mirzaei, Abas
1
Morikawa, Miyuki
1
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Journal of marketing communications
The marketing review
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
34
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1
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
2
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
3
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
4
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
5
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
6
Integrated marketing communications,
brand
equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
7
Integrated marketing communications,
brand
equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
8
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
9
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
10
Brand
resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
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