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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Communication media"
~subject:"Informationstechnik"
~subject:"Systematischer Fehler"
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Communication media
Informationstechnik
Systematischer Fehler
Kommunikationsmedien
8
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Advertising media
2
Advertising planning
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Brand management
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Internet
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Balboni, Bernardo
1
Block, Martin P.
1
Boutsouki, Christina
1
Cheong, Yunjae
1
Chowdhury, Tamgid Ahmed
1
Combs, Justin
1
Gistri, Giacomo
1
Hatzithomas, Leonidas
1
Keller, Kevin Lane
1
Luck, Edwina
1
Moffatt, Jennifer
1
Mulhern, Frank
1
Pace, Stefano
1
Schultz, Don E.
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Theodorakioglou, Fotini
1
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Journal of marketing communications
Journal of media business studies
39
The handbook of political economy of communications
25
CESifo working papers
23
Discussion papers / CEPR
23
The journal of media economics
21
Discussion paper series / IZA
19
NBER working paper series
19
Journal of public economics
18
Journal of communication management : an international journal
17
Discussion paper / Centre for Economic Policy Research
14
European journal of political economy
14
Journal of economic behavior & organization : JEBO
14
NBER Working Paper
14
Technological forecasting & social change : an international journal
14
JMM : the international journal on media management
13
Political economies of the media : the transformation of the global media industries
12
Corporate communications : an international journal
11
Journal of business ethics : JOBE
11
Working paper
11
Applied economics
10
DICE discussion paper
10
IZA Discussion Paper
10
Information economics and policy : IEP
10
The right to tell : the role of mass media in economic development /The World Bank
10
Young consumers : insight and ideas for responsible marketers
10
Economics letters
9
Journal of business research : JBR
9
Working paper / National Bureau of Economic Research, Inc.
9
Applied economics letters
8
Corporate reputation review : an international journal
8
European economic review : EER
8
Reports and papers on mass communication
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
The media industries and their markets : quantitative analyses
8
Advances in media, entertainment, and the arts (AMEA) book series
7
Communications
7
Emerging markets, finance and trade : EMFT
7
Finance research letters
7
International review of financial analysis
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ECONIS (ZBW)
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1
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
6
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
8
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
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