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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Gender studies"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Kongressschrift"
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
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