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~isPartOf:"Journal of marketing communications"
~person:"Alcantara, Lailani L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
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Consumer behaviour
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Country of origin
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Designation of origin
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Emerging economies
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Herkunftsbezeichnung
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Markenführung
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Markenimage
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Schwellenländer
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acquisition
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emerging market firms
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perceived brand localness
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perceived brand value
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Alcantara, Lailani L.
Al Shurideh, Muhammad
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Block, Martin P.
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Dahlén, Micael
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The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
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