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~isPartOf:"Journal of marketing communications"
~person:"Ashley, Christy"
~subject:"Geschlechterdiskriminierung"
~subject:"Internet marketing"
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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