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~isPartOf:"Journal of marketing communications"
~person:"Biraghi, Silvia"
~person:"Cho, Moonhee"
~subject:"Public relations"
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Öffentlichkeitsarbeit
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Biraghi, Silvia
Cho, Moonhee
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Journal of marketing communications
Corporate communications : an international journal
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Journal of promotion management : innovations in planning and applied research
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The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
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2
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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