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~isPartOf:"Journal of marketing communications"
~person:"Bonvin, Jean-Michel"
~person:"Rauschmayer, Felix"
~person:"Vizard, Polly"
~person:"Vrontis, Demetris"
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Journal of marketing communications
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Examining the role of social CRM
capability
in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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