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~isPartOf:"Journal of marketing communications"
~person:"Flavián Blanco, Carlos"
~person:"Huang, George Q."
~type_genre:"Aufsatz in Zeitschrift"
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Flavián Blanco, Carlos
Huang, George Q.
Antheunis, Marjolijn L.
3
Belanche, Daniel
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Journal of marketing communications
International journal of production research
9
International journal of production economics
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Journal of business research : JBR
6
Transportation research / E : an international journal
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Psychology & marketing
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Computers & operations research : and their applications to problems of world concern ; an international journal
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Production and operations management : an international journal of the Production and Operations Management Society
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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
2
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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