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~isPartOf:"Journal of marketing communications"
~person:"Ju, Ilyoung"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Brand image
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Advertising effects
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Customer satisfaction
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Zufriedenheit
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brand trust
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brand-consumer relationship
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emotional response
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feedback control
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nostalgic advertising
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Ju, Ilyoung
Muehling, Darrel D.
6
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5
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Schultz, Don E.
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3
Bellman, Steven
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Dodoo, Naa Amponsah
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Journal of marketing communications
Journal of global marketing
2
Journal of current issues and research in advertising : JCIRA
1
Management decision : MD
1
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ECONIS (ZBW)
2
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Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
2
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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