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~isPartOf:"Journal of marketing communications"
~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~person:"Marangon, Francesco"
~person:"Pelsmacker, Patrick de"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing communications
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Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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