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~isPartOf:"Journal of marketing communications"
~person:"Lee, Jaejin"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Brand image
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Konsumentenverhalten
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Advertising
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Advertising effects
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Altruism
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Altruismus
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altruistic motive
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brand attitude
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congruency
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corporate credibility
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issue involvement
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issue support behavior
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message agreement
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Lee, Jaejin
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
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Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
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Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
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Heo, Jun
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Laroche, Michel
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Mostafa, Mohamed M.
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Mukherjee, Srabanti
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Myers, Jun
2
Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
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2
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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