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~isPartOf:"Journal of marketing communications"
~person:"Mu, Jifeng"
~person:"Toaldo, Ana Maria Machado"
~subject:"Innovation management"
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Integrated marketing communication in hospitality SMEs : analyzing the antecedent role of innovation orientation and the effect on market performance
Pisicchio, Antonio C.
;
Toaldo, Ana Maria Machado
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012653587
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