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~isPartOf:"Journal of marketing communications"
~person:"Pentina, Iryna"
~person:"Phua, Joe"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Viral marketing
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Werbewirkung
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Cigarette
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Communication
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Product labelling
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Psychology of advertising
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Yelp customer reviews
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advertising claims
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health warning labels
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message persuasiveness
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source similarity
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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2
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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