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~isPartOf:"Journal of marketing communications"
~person:"Podnar, Klement"
~person:"Song, Baobao"
~subject:"Public relations"
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Public relations
Corporate Social Responsibility
4
Corporate social responsibility
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3
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company-cause fit
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Podnar, Klement
Song, Baobao
Ferguson, Mary Ann
3
Melewar, T. C.
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Journal of marketing communications
Corporate communications : an international journal
3
Journal of business research : JBR
2
Business ethics : a European review
1
Elgar encyclopedias in business and management
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ECONIS (ZBW)
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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
2
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
3
Special issue: Communicating corporate social responsibility
Podnar, Klement
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003767487
Saved in:
4
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
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