//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~person:"Varan, Duane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
4
Fernsehwerbung
4
Television advertising
4
Werbewirkung
4
Advertising
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Werbung
2
Brand management
1
Cause-related advertising
1
Experiment
1
Interactive media
1
Interaktive Medien
1
Markenführung
1
Media usage
1
Mediennutzung
1
OpenTV
1
Perception
1
TV advertising effectiveness
1
USA
1
United States
1
Wahrnehmung
1
Wink
1
advertising
1
branded content
1
coviewing
1
execution factors
1
experimental design
1
interactive television
1
multitasking
1
narrative advertising
1
persuasion
1
social TV
1
television
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Varan, Duane
Bellman, Steven
4
Jeong, Yongick
2
Kent, Robert J.
2
Pelsmacker, Patrick de
2
Robinson, Jennifer A.
2
Ardelea, Dan
1
Chan, Fong Yee
1
Choi, Hojoon
1
Dens, Nathalie
1
Einwiller, Sabine
1
Fowler, Kendra
1
Logan, Kelty
1
Miller, Darryl W.
1
Paek, Hye-jin
1
Rask, Amy
1
Reid, Leonard N.
1
Roozen, Irene
1
Rossiter, John R.
1
Sanders, Meghan
1
Schweda, Anika
1
Stoica, Michael
1
Stürmer, Lina
1
Swaminathan, Srinivasan
1
Thomas, Veronica
1
Verhellen, Yann
1
Wooley, Brooke
1
Wouters, Marijke
1
Yoon, Hye Jin
1
Zhao, Xinshu
1
Zorn, Steffen F.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
2
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
3
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
4
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->