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~isPartOf:"Journal of marketing communications"
~person:"Varnali, Kaan"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Video game"
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Journal of marketing communications
International journal of e-business research : an official publication of the Information Resources Management Association
2
Electronic commerce research and applications
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Strategic marketing cases in emerging markets
1
Strategic uses of social media for improved customer retention
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Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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2
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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