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~isPartOf:"Journal of marketing communications"
~person:"Wood, Natalie T."
~subject:"Consumer behaviour"
~subject:"Social Web"
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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