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~isPartOf:"Journal of marketing communications"
~person:"Zúñiga, Miguel Ángel"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
2
Advertising effects
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Advertising regulation
1
Alcohol consumption
1
Alkoholkonsum
1
Brand management
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Business ethics
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Cross-cultural relations
1
Economic ethics
1
Ethics
1
Ethik
1
Ethnic group
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Ethnische Gruppe
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Generational theory
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Interkulturelle Beziehungen
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Markenführung
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Millennial consumers
1
Need to belong
1
Target group
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Unternehmensethik
1
Werbebeschränkung
1
Wirtschaftsethik
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Zielgruppe
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alcohol advertising
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communal- brand connection
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ethical appraisal of the ad
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ethical ideology
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multicultural advertising
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self-brand connection
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strength of ethnic identification
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Zúñiga, Miguel Ángel
Al Shurideh, Muhammad
2
Bailey, Ainsworth Anthony
2
Block, Martin P.
2
Dahlén, Micael
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laroche, Michel
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
Rita, Paulo
2
Schultz, Don E.
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Abdollahi, Maral
1
Abdolvand, Neda
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alevizou, Panayiota
1
Alodin, Yasmin
1
Amawate, Vibhas
1
Amirshahi, Mirahmad
1
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Journal of marketing communications
Journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of international consumer marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Services marketing quarterly
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
2
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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