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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Beziehungsmarketing
Online-Handel
Social Web
83
Social web
83
Internet marketing
63
Online-Marketing
63
Consumer behaviour
55
Konsumentenverhalten
55
Viral marketing
33
Virales Marketing
33
social media
33
Advertising effects
26
Werbewirkung
26
Brand management
23
Markenführung
23
Brand image
15
Markenimage
15
Relationship marketing
15
Advertising
14
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advertising
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Online retailing
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
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1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Bergiel, Blaise
1
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1
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1
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1
Hammick, Jinhyon Kwon
1
Hazari, Sunil
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Lee, Arturo
1
Lew, Zijian
1
Logan, Kelty
1
Luoma-aho, Vilma
1
Mathur, Smriti
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Miller, Jessica
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Muralidharan, Sidharth
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1
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1
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Journal of marketing communications
Journal of business research : JBR
130
Journal of retailing and consumer services
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
43
Technological forecasting & social change : an international journal
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of product & brand management
35
Information systems research : ISR
33
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of hospitality management
30
Journal of internet commerce
30
Electronic commerce research
28
Journal of strategic marketing
27
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
26
International journal of electronic commerce : IJEC
25
International journal of e-business research : an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
22
Journal of marketing
21
The journal of brand management : an international journal
21
Business horizons
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality marketing & management
18
The journal of services marketing
18
Tourism management : research, policies, practice
18
International journal of contemporary hospitality management
17
Journal of service management
17
Journal of the Academy of Marketing Science
17
Cogent business & management
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of electronic customer relationship management : IJECRM
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
21
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1
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
7
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
10
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
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