//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral+marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Viral marketing
52
Virales Marketing
52
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
33
Social web
33
Internet marketing
30
Online-Marketing
30
social media
14
Advertising effects
9
Werbewirkung
9
Online retailing
8
Online-Handel
8
word-of-mouth
8
Markenführung
7
Brand image
6
Markenimage
6
Credibility
5
Glaubwürdigkeit
5
eWOM
5
Advertising
4
Brand
4
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Vertrauen
4
electronic word-of-mouth
4
word of mouth
4
Crisis management
3
Data Mining
3
Data mining
3
E-commerce
3
Electronic Commerce
3
Information dissemination
3
Informationsverbreitung
3
Krisenmanagement
3
USA
3
United States
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Alcántara-Pilar, Juan Miguel
1
Anghelcev, George
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Gistri, Giacomo
1
Groeger, Lars
1
Pace, Stefano
1
Rita, Paulo
1
Rodríguez-López, María Eugenia
1
Rojas-Lamorena, Álvaro J.
1
Santos, Zélia Raposo
1
Yeh, Yi-hsin
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
19
The journal of product & brand management
19
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
12
The journal of brand management : an international journal
9
Journal of promotion management : innovations in planning and applied research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
4
SpringerLink / Bücher
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
Journal of Islamic marketing
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Business horizons
2
Cogent business & management
2
Corporate reputation review
2
Economics working paper
2
European journal of marketing
2
European journal of marketing : EJM
2
Global business and finance review
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Journal for global business advancement : JGBA
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
6
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
7
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->