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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
140
Brand management
107
Markenführung
107
Marketing management
105
Marketingmanagement
105
Brand image
73
Markenimage
73
Advertising effects
68
Werbewirkung
68
Advertising
54
Werbung
52
Internet marketing
47
Beziehungsmarketing
42
Corporate Social Responsibility
42
Corporate social responsibility
42
Relationship marketing
42
Social Web
38
Social web
38
Brand
35
Markenartikel
35
Public relations
29
Öffentlichkeitsarbeit
29
Communication
20
Kommunikation
20
Corporate reputation
18
Firmenimage
18
social media
18
Stakeholder
14
Viral marketing
13
Virales Marketing
13
USA
12
United States
12
advertising
11
Emotion
10
brand attitude
10
Confidence
9
Crisis management
9
Krisenmanagement
9
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Undetermined
120
Free
7
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Article
161
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Article in journal
161
Aufsatz in Zeitschrift
161
Case study
2
Fallstudie
2
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English
161
Author
All
Al Shurideh, Muhammad
2
Bailey, Ainsworth Anthony
2
Belanche, Daniel
2
Block, Martin P.
2
Casaló, Luis V.
2
Dahlén, Micael
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Langaro, Daniela
2
Laroche, Michel
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
Rita, Paulo
2
Schivinski, Bruno
2
Schultz, Don E.
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Zúñiga, Miguel Ángel
2
Abdollahi, Maral
1
Abdolvand, Neda
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
915
Journal of retailing and consumer services
787
International journal of hospitality management
318
The journal of product & brand management
315
The journal of brand management : an international journal
307
Psychology & marketing
206
Asia Pacific journal of marketing and logistics
184
SpringerLink / Bücher
179
Journal of the Academy of Marketing Science
164
The journal of services marketing
163
Journal of business ethics : JOBE
159
Industrial marketing management : the international journal for industrial and high-tech firms
158
Marketing intelligence & planning
157
European journal of marketing : EJM
156
Journal of travel and tourism marketing
154
Journal of marketing
144
Journal of strategic marketing
141
International journal of consumer studies
132
Journal of hospitality marketing & management
130
International journal of contemporary hospitality management
129
Journal of retailing
128
Cogent business & management
127
Tourism management : research, policies, practice
127
Journal of marketing management : MM
120
Management science : journal of the Institute for Operations Research and the Management Sciences
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
International journal of internet marketing and advertising : IJIMA
111
International journal of retail & distribution management
104
The international review of retail, distribution and consumer research
103
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Marketing letters : a journal of research in marketing
100
The journal of consumer marketing
99
The service industries journal
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of promotion management : innovations in planning and applied research
96
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
94
Journal of international consumer marketing
93
International journal of advertising : the review of marketing communications
85
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ECONIS (ZBW)
161
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
4
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
5
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
6
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
7
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
10
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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