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~isPartOf:"Journal of marketing communications"
~subject:"Creativity"
~subject:"Ethnische Diskriminierung"
~subject:"Spieltheorie"
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Creativity
Ethnische Diskriminierung
Spieltheorie
Computerspiel
9
Video game
9
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand management
4
Internet marketing
4
Markenführung
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Online-Marketing
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Brand
2
Brand image
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Game theory
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Markenartikel
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Markenimage
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advertising
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Arbeitsmarktdiskriminierung
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Augmented reality game
1
Children
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Cognition
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Convenience Food
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Convenience food
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Ethnic discrimination
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Experiment
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Gender discrimination
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Geschlechterdiskriminierung
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In-game advertising
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Jugendliche
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Labour market discrimination
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Mexico
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Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Eastin, Matthew S.
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Song, Doori
1
Tuten, Tracy L.
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Yoo, Seung-Chul
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Journal of marketing communications
Technological forecasting & social change : an international journal
8
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Neo-simulation and gaming toward active learning
6
Journal of retailing and consumer services
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of networking and virtual organisations : IJNVO
4
Journal of management information systems : JMIS
4
European research studies
3
International journal of electronic commerce : IJEC
3
International journal of production economics
3
International journal of selection and assessment : IJSA
3
Psychology & marketing
3
Business & information systems engineering
2
Creativity and innovation management
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of arts management
2
International journal of innovation and technology management
2
International journal of sports marketing & sponsorship
2
Journal of economic behavior & organization : JEBO
2
Journal of electronic commerce research : JECR
2
Journal of marketing education : JME
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The international journal of business science & applied management : IJBSAM
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education
1
Amfiteatru economic : an economic and business research periodical
1
Amsterdam Center for Law & Economics Working Paper
1
Business horizons
1
Business organizations and collaborative web : practices, strategies and patterns
1
CESR-Schaeffer Working Paper
1
CESifo working papers
1
Central European business review : CEBR
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
3
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
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