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~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
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Konsumentenverhalten
Luxusgüter
Brand image
2
Consumer behaviour
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Markenimage
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Advertising
1
Advertising effects
1
Brand management
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Construal level theory
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India
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Indien
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Markenführung
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abstract message
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brand image
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concrete message
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levels of luxury consumption
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purchase motives
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qualitative studies
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Jain, Varsha
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Kim, Dong Hoo
1
Schultz, Don E.
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Sung, Yoon Hi
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Um, Nam-Hyun
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Journal of marketing communications
Journal of retailing and consumer services
7
Journal of business research : JBR
5
Journal of business & economics research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Journal of vocational behavior
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Psychology & marketing
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Qualitative market research : an international journal
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AMS review : official publication of the Academy of Marketing Science
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Cleaner and responsible consumption
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Cogent business & management
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European research studies
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Group & organization management : an international journal
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HEC Paris research paper series
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International journal of advertising : the review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of business excellence : IJBEX
1
International journal of business innovation and research
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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International marketing review
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International review on public and non-profit marketing
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Italian journal of marketing : ITJM
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Journal of business economics and management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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2
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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