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~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Konsumentenverhalten
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Markenführung
4
Markentreue
4
Relationship marketing
4
brand loyalty
4
Brand
3
Brand image
3
Consumer behaviour
3
Markenartikel
3
Markenimage
3
Internet marketing
2
Online-Marketing
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Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Brand love
1
Confidence
1
Consumer engagement
1
Customer retention
1
Customer satisfaction
1
Emotion
1
Instagram pages
1
Kundenbindung
1
Kundenzufriedenheit
1
Social media marketing
1
Vertrauen
1
brand experience
1
brand identity
1
brand trust
1
consumer-brand identification
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customer relationship quality
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future brand value
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net promoter scores
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new brand measures
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no brand preference
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positive word-of-mouth
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Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Rita, Paulo
1
Santos, Zélia Raposo
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Schultz, Don E.
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İpek, İlayda
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Journal of marketing communications
Journal of retailing and consumer services
26
The journal of product & brand management
24
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
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