//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Lieferantenmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Online-Marketing
Advertising industry
10
Werbewirtschaft
10
Advertising
6
Werbung
6
Agency theory
3
Creativity
3
Kreativität
3
Prinzipal-Agent-Theorie
3
advertising agency
3
Internet marketing
2
KMU
2
Marketing management
2
Marketingmanagement
2
SME
2
advertising
2
Advertising effects
1
Bewertung
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Corporate culture
1
Digital marketing
1
Digitalisierung
1
Digitization
1
Efficiency
1
Effizienz
1
Erfolgsfaktor
1
Evaluation
1
Finland
1
Finnland
1
Firm performance
1
Konsumentenverhalten
1
Managerial decision-making
1
Markenführung
1
Middle East
1
Mittlerer Osten
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Abreu, Fernando Antunes de
1
Gawlik, Remigiusz
1
Laurie, Sally
1
Mokoena, Alistair
1
Mortimer, Kathleen
1
Pelser, Theuns
1
Porto, Rafael Barreiros
1
Prinsloo, Johannes Jürgens
1
more ...
less ...
Published in...
All
Journal of marketing communications
SpringerLink / Bücher
3
CESifo working papers
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Volkswirtschaftliche Diskussionsbeiträge
2
2006 Business & Economics Society International Conference ; Vol. 1
1
A.E. Res.
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
CESifo Working Paper Series
1
CIM coursebook
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Stern-Bibliothek
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Essentials
1
European research studies
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Global advertising practice in a borderless world
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on international advertising
1
Handbuch Kommunikationsmanagement
1
Handbuch Unternehmenskommunikation
1
Handbuch der Marktforschung
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Information systems research : ISR
1
International journal of foresight and innovation policy : IJFIP
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
JMM : the international journal on media management
1
Journal of Contemporary Issues in Business and Government
1
Journal of advertising research
1
Journal of historical research in marketing
1
Journal of management information systems : JMIS
1
Journal of marketing and consumer behaviour in emerging markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
3
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->